Last updated: November 6, 2026
ViPR Pro, LLC (“Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit www.vipr.com, purchase our fitness equipment (“Equipment”), or access our video and written exercise programs (“Programs”) (together, the “Website”). It applies to users worldwide. Country- and region-specific rights appear in Sections 14 (EU/EEA and UK), 15 (Australia), and 16 (other countries); where those sections conflict with the rest of this Policy, they control for users in the relevant jurisdiction.
By using the Website, you acknowledge this Privacy Policy, which is incorporated into and should be read together with our Terms of Use. Where the law that applies to you requires consent for specific collection or uses, we obtain it as described below.
1. Personal Information We Collect
Depending on how you use the Website, we may collect the following categories of personal information:
- Identifiers and contact data — name, email address, mailing and billing address, phone number, and account credentials.
- Commercial / transaction data — Equipment and Programs purchased, order history, and customer-service records.
- Payment data — payment-card or other payment information (generally processed by our payment processor; we do not store full card numbers).
- Fitness- and health-related data you choose to provide — for example, fitness goals, activity level, body metrics, or information you enter to use or personalize the Programs. We treat this as sensitive/special-category information (see Section 6).
- Device and usage data — IP address, device and browser type, pages viewed, and interactions, collected through cookies and similar technologies (see Section 4).
- Communications and User Contributions — messages you send us and reviews, ratings, comments, testimonials, photographs, videos, or other content you post, submit, or authorize us or others to use, including any content used as a testimonial or endorsement.
We collect this information directly from you, automatically through your use of the Website, and from service providers (such as payment and analytics providers).
2. How We Use Personal Information
We use personal information to: provide and fulfill your Equipment orders and Program access; create and manage your account; process payments; personalize and improve the Website and Programs; respond to inquiries and provide customer support; send transactional and, where permitted, marketing communications; display, publish, and promote reviews, testimonials, and other User Contributions — including your name or username, image, likeness, and the content you provide — to market and promote the Website, Equipment, and Programs (including in advertising, on social media, and through endorsements), consistent with our Terms of Use and, where required, with your consent; maintain security and prevent fraud; and comply with legal obligations. We limit our collection, use, retention, and disclosure of personal information to what is reasonably necessary and proportionate for these disclosed purposes.
Where the law requires a legal basis for processing (for example, in the EU/EEA and UK), we rely on the bases described in Section 14.
3. How We Disclose Personal Information
We may disclose personal information to: service providers who perform functions on our behalf (payment processing, hosting, shipping, analytics, marketing, and customer support); professional advisors; and government or law-enforcement authorities where required by law. We may also disclose information in connection with a merger, acquisition, or sale of assets. Reviews, testimonials, and other content you post publicly, or that you authorize for use as a testimonial or endorsement, are visible to others and may be displayed on the Website, used in our marketing, shared with or featured by the athletes, trainers, influencers, and other endorsers described in our Terms of Use, and published on third-party platforms such as social media. We do not sell your personal information for money. If we “sell” or “share” personal information as those terms are defined under U.S. state privacy laws (for example, through certain advertising cookies), we provide the opt-out described in Section 5.
4. Cookies and Tracking Technologies
We and our service providers use cookies, pixels, SDKs, and similar technologies to operate the Website, remember preferences, measure performance, and (where applicable) deliver advertising. For users in the EU/EEA and the UK, we place non-essential cookies and similar technologies (including analytics and advertising technologies) only with your prior consent, obtained through our cookie banner before those technologies are set; strictly necessary cookies are used without consent. You can manage cookies through our cookie-preference tool and your browser settings, and you can withdraw consent as easily as you gave it. Where offered, we honor browser opt-out preference signals such as Global Privacy Control. Some analytics or advertising technologies may constitute a “sale” or “sharing” under certain U.S. state laws; see Section 5.
5. Your U.S. Privacy Rights
Depending on your state of residence, you may have the right to: know and access the personal information we have collected; know the categories of sources, purposes, and third parties; correct inaccurate information; delete your information; and opt out of the “sale” or “sharing” of personal information and of certain targeted advertising. We will not discriminate against you for exercising these rights.
Categories collected, sources, purposes, and third parties. The categories we collect are listed in Section 1; the sources and purposes in Sections 1–2; and the categories of recipients in Section 3.
Sale/sharing disclosure. “We do not sell or share personal information as defined under applicable state law.”
How to exercise rights. Submit a request at info@vipr.com. Because we operate online and interact with you directly, you may submit requests by email. We will respond within 45 days (extendable once by an additional 45 days with notice). We may verify your identity before fulfilling a request, and an authorized agent may submit a request on your behalf.
Opt-out links. Where applicable, we provide “Do Not Sell or Share My Personal Information” and “Limit the Use of My Sensitive Personal Information” links (or a single combined link) in the Website footer.
We review and update this Privacy Policy at least once every 12 months.
6. Sensitive, Special-Category, and Health-Related Information
Fitness- and health-related information you provide, and information from which your health could be inferred, is sensitive. In many jurisdictions it is “special category” or “sensitive” information subject to heightened protection. We collect and use it only to provide and personalize the Equipment and Programs and for the purposes you authorize, and we do not use or disclose it for incompatible purposes. Where required, we obtain your explicit (opt-in) consent before collecting or using this information, and you may withdraw that consent at any time. We apply particular care to any tracking technologies that could transmit or infer health-related data, and we do not deploy such technologies without appropriate consent.
7. Your Canadian Privacy Rights (PIPEDA and Provincial Laws)
For users in Canada, we handle personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws (including Alberta’s and British Columbia’s Personal Information Protection Acts and Québec’s privacy legislation, as amended by Law 25). We follow the fair information principles: accountability (our Privacy Officer, Section 12), identifying purposes and obtaining meaningful consent (express consent for sensitive information), limiting collection/use/retention, providing access and correction and allowing withdrawal of consent, and maintaining safeguards. For Alberta residents, information about our use of service providers outside Canada — including the countries involved and the purposes — can be available by contacting info@vipr.com.
8. Cross-Border Transfers
We are based in the United States, and we use service providers located in the United States and other countries. Your personal information may be transferred to, stored, and processed outside your country of residence, including in the United States, and may be accessible to courts, law enforcement, and other authorities in those jurisdictions. Where the law requires a transfer mechanism or safeguards, we use them as described in Sections 14 (EU/EEA and UK) and 15 (Australia).
9. Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, or disclosure, appropriate to its sensitivity. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Data Retention
We retain personal information for as long as needed to fulfill the purposes described in this Policy, to comply with legal, tax, and accounting obligations, to resolve disputes, and to enforce our agreements, after which we delete or de-identify it. Different categories may be retained for different periods based on these criteria.
11. Children’s Privacy
The Website is not directed to children. We do not knowingly collect personal information from children under the applicable age in their jurisdiction. Where consent of a holder of parental responsibility is required for a child, we will seek it. If you believe a child has provided us personal information, contact us and we will delete it.
12. Contact Us / Privacy Officer
If you have questions, requests, or complaints, contact ViPR Pro, LLC at info@vipr.com
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version with a new “Last updated” date and, where required, notify you or obtain your consent.
15. Australian Users (Privacy Act 1988 and the Australian Privacy Principles)
If you are in Australia, we handle your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
- Collection and purpose. We collect personal information only where reasonably necessary for our functions and activities, by lawful and fair means, and use or disclose it only for the purpose of collection or a related secondary purpose you would reasonably expect (directly related, for sensitive information), unless you consent or an exception applies.
- Sensitive (including health) information. We collect sensitive information, including health-related information, only with your consent (we seek express consent) and where reasonably necessary, unless an exception applies. We will not collect health information through tracking pixels or similar technologies without your express consent.
- Collection notices. At or around the time we collect personal information, we provide a separate APP 5 collection notice with the specific details of that collection; this Policy does not by itself serve as that notice.
- Overseas disclosure. We may disclose personal information to recipients outside Australia (including in the United States and Canada); before doing so we take reasonable steps to ensure the recipient handles it consistently with the APPs, or we rely on your consent after informing you that APP 8.1 will not apply.
- Access, correction, and complaints. You may request access to, and correction of, your personal information by contacting us (Section 12); we will respond within a reasonable period. If you are not satisfied with our response to a privacy complaint, you may contact the Office of the Australian Information Commissioner (OAIC).
16. Users in Other Countries
If you use the Website from a country not specifically addressed above, your local data-protection law may give you rights similar to those described here. Contact us at info@vipr.com to exercise any such rights, and we will respond as required by the law that applies to you. By using the Website, you understand that your personal information may be processed in the United States, Canada, and other countries whose laws may differ from those of your home country, subject to the safeguards required by applicable law.